摘要
绝对伏特加由最初不被市场认同到受到全球消费者追捧,主因是其具有独特的产品宣传策略及其在包装设计上的绝对创意。绝对伏特加的包装设计创意采用了传统的酒瓶造型,表现了绝对艺术与时尚的风格,演绎了多元的地域文化,体现了强烈的社会责任感,突出了其"纯净、简单、完美"的品牌核心价值,从而成功地树立了绝对伏特加的品牌形象。
Absolut Vodka experienced the phases from initially not recognized by the market to later pursued by consumers around the world,it is mainly because of its unique product promotion strategy,particularly the absolute creative packaging design.Absolute Vodka packaging design adopted traditional bottle shape to reflect absolute art and fashion style demonstrating diverse geographical cultures and delivering a strong sense of social responsibility,thus highlighting its core brand value of ＂pure,simple and perfect＂,which helps in establishing the Absolut Vodka brand image successfully.
出处
《包装学报》
2012年第2期52-56,共5页
Packaging Journal
关键词
绝对创意
绝对伏特加
包装设计
absolute creative
Absolut Vodka
packaging design
