提高期刊质量 打造品牌期刊

Creating Brand Periodical by Improving Its Quality

提高期刊质量是工作的核心,是期刊的生存之道。只有提高质量,才能造就品牌期刊。要提高期刊质量,可从2条途径入手:精挑细选,提高稿件质量;精益求精,提高编辑质量。要打造品牌期刊,可采取以下措施:精心策划,捕捉信息;精心审校,严格把关;精心印刷,完善精品;精心设计,凸显风格。

To improve the quality is the ultimate goal of periodical, as well as its survival road. There are two ways to improve its quality： selecting articles carefully and strengthening the editing procedures. And the following measures can be adapted to create brand periodical： careful planning in collecting information, thoughtful proofreading, printing carefully to perfect high-quality products and designing elaborately to highlight periodical style.