摘要
伴随着国内电子商务的快速发展,传统购买行为的主力军———女性网购群体在网购市场中扮演着重要的角色。如何抓住女性的网购心理,成为电子商务发展的关键之一。从行为差异、角色差异与态度差异三个方面来阐述女性购买群体区别于男性购买群体的特点。
Accompanied by the rapid growth of domestic e-commerce,main force of traditional buying behavior-female Cyber group network plays a crucial role in the buying market.How to catch Cyber psychology of women,as one of the keys to e-commerce development.Three behavioral differences,differences in role and attitude differences to demonstrate characteristics of women buying group is distinguished from men buying groups.
出处
《经济研究导刊》
2012年第11期144-145,共2页
Economic Research Guide
关键词
女性
购买行为
差异
women
buying behavior
difference
