营销方案知识产权保护问题探究

On Marketing Plan Intellectual Property Protection

随着全球竞争进入白热化的状态,各类营销方案成为企业竞争的核心。但由于国内相关立法欠完善,致使创作者和企业等主体对营销方案知识产权一直处于"弱保护"状态,破坏企业在市场中的公平竞争,扰乱了市场秩序,以至于造成本国企业在国际竞争中处于弱势地位。本文从营销方案的概念、营销方案知识产权保护的必要性、理论支撑,以及构建营销方案的知识产权保护体系等视角尝试对营销方案知识产权保护问题略陈鄙见,以期加强对营销方案的产权保护。

With the global competition turns white-hot,all kinds of marketing solutions become the core of the enterprise competition.However,because of lack of the corresponding legislation,the marketing plan intellectual property protection is weak,and fair competition is broke and the market order is disturbed,which leads the enterprise to weak.The paper tries to explore the marketing plan intellectual property protection from the concept of marketing plan,the necessity of building marketing plan intellectual property protection system,for strengthening the intellectual property protection.