20世纪30年代上海人的消费观——以《申报》检讨为中心

Consumerist Values in Shanghai in the 1930s——Based on the Reviews published in Shen Bao Newspaper

20世纪30年代既是上海的发展黄金期,也是多事之秋。在多重社会危机影响下,《申报》诸多评论检讨上海奢靡的消费观。基于奢靡消费更多出现于富有经济实力的社会中上层,俭奢观的讨论虽未能改变上海人对时尚的追逐,却体现出关注社会发展的积极意识。诸多言论将节约与生产结合视为应对危机的良策,却因企业的短期趋利行为造就了"畸形繁荣的上海"。政府虽然用行政强力倡导节俭,却无力从根本上促进社会发展,未能改变上海的虚假繁荣。

The 1930s is a decade of both economic boom and social unrest for Shanghai.Responsive to the disturbing changes,Shen Bao,known in English as Shanghai News,published many commentaries and reviews on an emergent consumerist style that emphasized extravagant spending.As the consuming pattern was more typical with the middle and upper classes,such discussions had little impact on this trend.However,they manifested a new sensitivity to the changing manners and mores.Many of these discussions suggested practicing thrift while promoting production as a way to cope with the crises.But as the enterprises were eager to seek immediate profits,thus contributing to the ＂abnormal prosperity＂,the government,despite its strong efforts to advocate thrift,was unable to change the prevailing values and to discourage an irrational economic boom in Shanghai.