加大十堰旅游宣传促销力度的路径选择

Ways to Strengthen Shiyan Tourist Publicity and Promotion

按照鄂西生态文化旅游圈核心旅游板块的定位,十堰将建设成为以大山大水大人文为特色的中国优秀旅游目的地城市和带动鄂西北、辐射渝陕豫周边地区的区域旅游中心城市。为实现这一建设目标,重要的一点就是要保持当前十堰旅游良好的发展势头,加大旅游宣传促销力度。十堰旅游的宣传促销应该进一步完善政府主导、企业参与、市场化运作的模式,制订总体规划,重视和利用新兴媒体,落实宣传促销经费,真正实现十堰旅游产业的大旅游、大宣传、大营销、大跨越。

Shiyan,in accordance with the position of the core plate of West Hubei Eco-culture Tourist Circle,will become the best tourist destination city of big mountains,waters and cultures and the centre city of regional tourism of the surrounding Hubei province,Chongqing City,Shaanxi Province and Henan Province.To realize the aim,we must keep and maintain the fine development of Shiyan tourism and intensify tourist publicity and promotion,such as,improve and complete the mode of government leading,enterprises participating and market operation,set a general program,make full use of new media,allocate enough publicity and promotion fees.