建设优秀企业文化 提升企业核心竞争力

To Upgrade Enterprise Core Competence by Constructing Excellent Corporate Culture

企业文化和企业核心竞争力都是企业在长期生产经营和管理过程中积累形成的,都具有企业自身的独特性和难以模仿性。企业核心竞争力既包括技术层面、制度层面,也包括理念、文化层面。企业文化具有凝聚和约束功能,具有激励和导向功能。企业文化的不可模仿性是形成核心竞争力的基础和保持与提升竞争力的源泉,企业文化决定着核心竞争力的积累方向。优秀的企业文化才是企业最深层次的核心竞争力。

An enterprise's culture and core competence,accumulated during the long-term operating and managing processes,both have the enterprise's own peculiarities and can hardly be imitated.Core competence consists of four aspects in terms of technology,system,idea and culture.Corporate culture plays the role of cohesiveness,constraint,inspiration and guidance as well.The inimitable feature of enterprise culture is the base for core competence and the source for improving it.Corporate culture sets the accumulation way for core competence.And the excellent enterprise culture itself is the radical core competence.