北京布雷尔利品牌发展战略实施保障系统研究

Safeguard System for the Implementation of Brand Development Strategies for Brearly,Beijing

北京布雷尔利品牌在品牌创建初期取得了巨大的成功,但在快速扩张过程中也显露出品牌发展战略实施保障方面的不足,主要体现在布雷尔利品牌缺乏基于品牌战略的营销组织体系建设,不能为其品牌的战略化发展提供有效的支撑和保障;人力资源建设不能满足品牌发展及企业进一步发展壮大的需求;品牌发展缺乏阶段性进程规划,没有对发展进度进行控制等方面。为保证布雷尔利品牌发展战略规划的总体思路与策略的顺利实施,布雷尔利必须不断创新实施保障体系,通过组织、人力资源和进度控制三个环节保证品牌战略的有效实施,实现品牌化发展的战略目标。

Brearly,a brand obtained great success at its founding stage,showed weak safeguard measures for the implementation of brand development strategies when in rapid expansion,including the lack of marketing system based on brand strategies,which is to support and safeguard the brand＇s strategic development;the construction of human resources,which could not meet the demand of brand and enterprise development;the shortage of planning for progress stages,which is to control the progress rate.To ensure the smooth enforcement of the overall plan and strategies,Brearly must constantly innovate its strategy implementation ensuring system to realize the strategic target of brand development through three factors： organization,human resources and progress control.