《金融营销学》教学实践及改进思路——以广西大学商学院为例

Teaching Practice of Financial Marketing and Improvement Ideas:A Case Study in the Business School of Guangxi University

《金融营销学》是2011-2012学年才开始进入广西大学商学院金融学专业大学生课堂的一门新课。通过对这门课的第一次教学实践活动进行总结发现,在教学目标、指导思想、教材、教学方法、教学结构等多个方面存在着很多问题。为切实开展好《金融营销学》教学,应该认真筛选教材和营销策划模拟软件;建立案例库和视频资料库;认真组织案例讨论、对学生课堂表现评价做到明晰化;聘请金融企业营销经理进课堂,从而提高教学质量。

Financial Marketing is a new course starting from the 2011-2012 school year for students majoring in finance at the Business School, Guangxi University. Through summarizing the first teaching practice of this course, we found many problems in terms of teaching objectives, guiding ideas, the text book, teaching approaches, and the teaching structure. To improve the teaching quality of financial mar- keting, we suggest that text books and marketing simulation software be selected carefully, case and video material library he established, case discussions be well organized to evaluate student in-class performance in detail, and invite marketing managers from financial enter- prises into the classes.