摘要
本文从我国航空体育产业发展的政治、经济环境;航空体育赛事不断增长的市场潜力与消费需求及"奥运效应"带来的积极影响三个方面分析现阶段我国航空体育赛事市场化发展面临的重要战略机遇,并基于五个维度探讨我国航空体育赛事市场化运作现状。
Based on the political and economic environment of the China＇s aviation sports industry ; a growing mar- ket potential and consumer demand of aviation sports ; ＂ Olympic effect＂ bring the positive influence , this article analysed China aviation sports marketization development facing important strategic opportunities at present and dis- cussed China aviation sports marketing operation status based on the five dimensions.
出处
《福建体育科技》
2012年第2期20-21,24,共3页
Fujian Sports Science and Technology
关键词
航空体育赛事
资源
运作
Aviation Sports
Resources
Operation
