偏远型乡村旅游地体验型产品开发与设计研究——以皖西大别山区为例

Development and Design of the Experience Products in Remote Rural Tourism Destination

基于以重点开发乡村体验旅游产品来吸引客源的观点,提出了乡村体验旅游产品开发设计的思路、步骤和方法,并以皖西大别山区为例,从旅游资源和周边客源市场状况分析出发,设计了娱乐、逃避、教育和审美四类体验型旅游产品,以期对偏远型乡村旅游地产品开发有一定的参考意义。

In order to attract the tourists through the development of rural experience tourism products, the design concept, Steps and methods of rural experience products were proposed. With the mountainous areas in West Anhui Province as example, its tourism resources and neighboring markets were analyzed, and four types of experiences products involving entertainment, escape, education and aesthetics were designed, which provides references for the development of experience products in remote rural tourism destination.