摘要
在分析了农产品价格不断上升与农产品滞销同时出现这一问题的基础上,指出农民生产盲目性、市场价格走势不明等是该现象的主要原因,并提出运用4P营销组合策略解决农产品滞销问题。
Abstract The rising price and slow sale of agricultural products coexisted in China, and it was mainly caused by the farmers＇ productive blind- ness and the unclear trend of agricultural products price. And the 4P marketing strategy was proposed to solve the problems in. the slow sale of ag- ricultural products .
出处
《安徽农业科学》
CAS
2012年第14期8362-8363,共2页
Journal of Anhui Agricultural Sciences
关键词
滞销
社交网站
网络团购
4P策略
Slow sale
Social network
Network group purchase
4P strategy
