移动即时通讯业务持续使用意向研究被引量：1

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摘要为探究影响移动即时通讯业务持续使用意向的主要因素,基于信息系统持续使用模型,构建了移动即时通讯业务持续使用意向的研究模型。采用问卷调查法获取数据,并进行实证研究。结果表明,感知易用性、满意度和感知有用性对用户持续使用意向有显著的直接影响,期望确认和感知娱乐性对用户持续使用意向有通过满意度中介的间接影响。研究结果对移动即时通讯业务运营商如何有效保持用户、提高运营绩效具有一定的参考价值。

作者曾德高郑小玲

机构地区重庆邮电大学经济管理学院

出处《现代商贸工业》 2012年第11期160-163,共4页 Modern Business Trade Industry

关键词移动即时通讯业务持续使用意向信息系统持续使用模型

分类号 F626 [经济管理—产业经济]

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