我国创意动漫衍生产品设计与开发刍议

The Discussion of China's Creative Cartoon Derivative Product Design and Development

随着动漫传媒的兴起,各种形式的动漫衍生产品市场迅速扩展。与此同时,国外动漫衍生产品以绝对的优势抢占国内市场,国内动漫衍生产品创新与技术的不足成为动漫产业发展滞后的一大问题。通过对动漫衍生产品设计的背景和现状的分析,从产品设计的角度阐述动漫衍生产品该如何创新,并对成功案例进行剖析以作参考。

With the springing up of cartoon media,various forms of cartoon derivative markets expanded rapidly.At the same time,the foreign cartoon derivatives with absolute advantage seized the domestic market.And the lagging behind of cartoon industry development at home was due to the shortage at innovation and technology.In this paper,the background and situation of cartoon derivatives design are analyzed and how to innovate on cartoon derivatives is expounded from the standpoints of product design and development.Furthermore,few successful cases are mentioned and analyzed in the article for reference.