当前“高雅艺术进校园”活动的运作特点及对策分析

The Operation Characteristic and Strategy Analysis of "The High Art into Campus" Activities

"高雅艺术进校园"活动的意义不仅仅在于其是素质教育和审美教育的重要手段,更要将其放置到对大学生施以人文关怀的认识高度。"高雅艺术进校园"活动是促进文化产业良性发展的重要途径,尤其是在扭转当前文化产业低俗化倾向以及拉动文化消费需求方面具有积极意义。但目前"高雅艺术进校园"活动在高校存在着活动冷热不均、传播渠道和运作方式单一、活动数量偏少等问题。解决思路在于提高文艺团体和校园的沟通交流,注重高雅艺术的营销,创新运作机制并可以适度引入社会力量来参与,以提升高雅艺术进校园活动的效果。

The meaning of the activities of ＂the refined art into campus＂ is not only as the important means of quality education and aesthetic education,but also essential to the understanding of putting the humanistic care to university students.The activities,as an important way of promoting the cultural industry development,have especially positive meaning of reversing the vulgar tendency of current culture industry and stimulating the demand for cultural consumption.Now there are some problems for the activities of ＂the refined art into campus＂： uneven active enthusiasm,singleness in the communication channels and the mode of operation,few activities forms,etc.The ways to solution lie in increasing communication between the artistic groups and the universities,focusing on the marketing of the elegant arts,innovating the operation mechanism,and moderately introducing social forces to participate,in order to improve the effect of the activities of ＂the refined art into campus＂.