强化编辑品牌意识的策略初探

An Exploration of Strengthening Brand Awareness Strategy

从编辑品牌意识在传媒发展过程中的重要性入手,根据品牌成长规律,运用样本分析的方法,以《上海星期三》、湖南卫视、重庆卫视和凤凰卫视等传媒品牌的成长历程为例,分析强化编辑品牌意识的七大策略:过程控制;路径探微;培育个人品牌;发挥编辑枢纽作用;引入质量认证体系;完善多级审稿制度;建立纠错机制。

The essay begins with the important of the brand consciousness of editor during the course of media development According to the growth law,the media brands＇ growth of ＂Shanghai Wednesday＂、Hunan TV、Chongqing TV and Phoenix TV are analyzed as sample.Seven tactics,Controlling course,searching for the path,cultivating self brand,producing a marked effect of editor＇s key position、 leading identity of quality and quantity into editor＇s work,consummating many stratums system of check-up manuscript and setting up the mechanism of correcting mistakes to strengthen the brand consciousness are raised and researched.