期刊文献+

“淘宝事件”后电子商务问题深度分析 被引量:2

下载PDF
导出
摘要 "淘宝事件"暴露了许多目前电子商务发展过程中的问题,这些问题分别反映在电子商务交易实现的各方(电商企业、商家及终端消费者),从事件出发,分析事件背后,在线交易行为各方的认知及行为规范,分析电子商务企业的平台技术及管理理念的改进方向,实现电子商务的良性发展。
作者 杜金环
出处 《渤海大学学报(哲学社会科学版)》 2012年第3期63-65,共3页 Journal of Bohai University:Philosophy & Social Science Edition
  • 相关文献

参考文献3

二级参考文献42

  • 1高平,刘文雯,徐博艺.基于TAM/TTF整合模型的企业实施ERP研究[J].系统工程理论与实践,2004,24(10):74-79. 被引量:42
  • 2Walter, Z, Gupta, A, and Su, B C. The sources of on line price dispersion across product types; An integrative view of on-line search costs and price premiums[J]. International Journal of Electronic Commerce, 2006, 11(1): 37 -62.
  • 3Johnson, E J, Moe, W W, Fader, P S, Bellman, S, and Lohse, G L. On the depth and dynamics of online search behavior[J]. Management Science, 2004, 50(3): 299-308.
  • 4Bo-chiuan Su. Characteristics of consumer search on line: How much do we search? [J]. International Journal of Electronic Commerce, 2008, 13(1): 109-129.
  • 5Zhang, Jie Jennifer, Fang, Xiao, and Sheng, Olivia R Liu. Online consumer search depth: Theories and new findings[J]. Jour nal of Management Information Systems, 2006, 23(3): 71-95.
  • 6Paul A Pavlou, and Mendel Fygenson. Understanding and predicting electronic commerce adoption: An extension of theory of planned behavior[J]. MIS Quarterly, 2006, 30(1) : 115--143.
  • 7Bellman, S, Johnson, E, Lohse, G, and Mandel, N. Designing marketplaces of the artificial with consumers in mind: Four ap proaches to understanding consumer behavior in electronic environments[J]. Journal of Interactive Marketing, 2006, 20(1): 21-33.
  • 8Martin Holzwarth, Chris Janiszewski, and Marcus M Neumann. The influence of avatars on online consumer shopping behavior [J]. Journal of Marketing, 2006, 70(10) : 19-36.
  • 9Sandy Chong, and Graham Pervan. Factors influencing the extent of deployment of electronic commerce for small-and mediumsized enterprises[J]. Journal of Electronic Commerce in Organizations, 2007, 5(1): 1 29.
  • 10M Tolga Akcura, and Kemal Altlnkemer. Diffusion models for B2B, B2C, and P2P exchanges and e-speak[J]. Journal of Organizational Computing and Electronic Commerce, 2002, 12(3): 243-261.

共引文献15

同被引文献23

  • 1金玉芳,董大海.消费者信任影响因素实证研究——基于过程的观点[J].管理世界,2004,20(7):93-99. 被引量:81
  • 2刘建新.顾客信任的形成机理及其营销管理研究[J].经济问题探索,2006(2):122-127. 被引量:45
  • 3马宝龙,李金林.关系营销中基于承诺与信任的客户回报计划的机制研究[J].商业经济与管理,2006(12):48-53. 被引量:7
  • 4余瀛波.第三方平台先行赔付制度须强制[J].法制日报,2012.
  • 5Cho J. The mechanism of trust and distruct foration and their relational outcomes[ J]. Journal of retailing, 2006,82( 1) :25 -35.
  • 6Lee T. The impact or perceptions of interactivity on customer trust and transaction intentions in mobile commerce[J]. Journal of electronic com-merce research,2005,6(3) :165 -180.
  • 7Kim J,Lee H H, Consumer product search and purchase behavior using various retail channels : the role of perceived retail usefulness[ J]. Interna-tional journal of consumer studies, 2008,32(6) :619 -627.
  • 8Anderson E, Weitz B. The use of pledges to build and sustain commitment in distribution channelsf J]. Journal of marketing research, 1992,29(4):18 -34.
  • 9Palmatier, Robert W,Kajiv P D, et al. Kenneth R. E.. Factors Influencing the Effectiveness of Relationship Marketing - A Meta - Analysis[J]. Journal of marketing, 2006,70(10) :136-153.
  • 10Sirdeshmukh D,Singh J,Sabol B. Consumer trust, value, and loyalty in relational exchange[J]. Journal of marketing, 2002 , 66( 1) :15 -37.

引证文献2

二级引证文献9

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部