初探我国高校广告学专业教育的创新

A Study on the Innovation of Advertising Specialty Education in Chinese Universities

当前,广告业的蓬勃发展对高校广告学专业教育做出了更高、更新的要求。为了进一步推动其发展,也使广告学专业学生的实际综合能力能够满足社会发展需求,高校必须结合市场发展、学生发展、高校发展三个角度来积极思考探索,对广告学专业教育进行必要的革新。

Nowadays, the rapid development of advertising makes the higher demand on the advertising specialty education. In order to promote the development of advertising, also advertising professional students in ability to meet the social development needs, universities must be combined with market development, student development, colleges and universities development three angles actively thinking and exploring, the universities should make some necessary innovation on Advertising Specialty Education.