中外广告史课程实施“专题教学法”的探索与思考

Exploration and Thinking on Implementation "Special Pedagogy" in Advertising History Curriculum of China and Foreign Countries

本文将从专题教学法的内涵入手,探讨在中外广告史课程内容中设置专题的必要性及其操作方法,并总结了实施该方法的重要意义。

This article from the thematic teaching connotation to explore the need to set the topic in the course of the history of sino-foreign advertising their methods of operation, and summarizes the importance of the implementation of the method.