浅谈公益广告的视觉传达规则

Talking about the Visual Communication Rules of Public Service Advertising

公益广告向受众传达的是公益意识,文章以它的特性为出发点结合视觉传达设计要素,从感性与理性元素的组合、正形与负形的结合、具象与意象的变换三个维度来谈谈它所遵循的视觉传达规则,从而在引导规范人们的社会行为上达到良好的视觉效果。

Public service ads to convey to the audience is the public consciousness, this article the author to its characteristics as a starting point combines visual communication design elements from the combination of emotional and rational elements are shaped and negative-shaped combination of tools and image transform three dimensions totalk about it to follow visual communication rules, in order to achieve good visual guide to regulate people＇s social behavior.