基于儿童视角下饮料容器外观设计的初探

On the Design of Beverage Containers Based on Children's Perspectives

由于儿童和成人在心理、消费方式上的差异性,使得儿童、家长在购买或者使用产品的过程中产生了诸多问题。从儿童特有的心理视角出发,重点分析了6-9岁年龄段儿童的心理特点,通过对色彩的配置、材料的选择、使用方式以及产品功能的延展等方面的探讨,分析了如何在满足企业经济效益的同时,提升品牌形象和产品的附加价值,在儿童饮料容器外观设计上更好地体现对儿童群体的关怀性原则,为儿童饮料容器外观设计以及未来各年龄段用户的产品设计提供一定的依据与参考。

The difference between children and adults in the psychological and consumption pattern often leads to many problems when they purchase or use products.From the unique perspective of Children,this paper mainly analyzes the psychological characteristics of 6-9 age group children.It analyzes how to meet the economic efficiency of enterprises and enhances the brand image and value-added products,which is from four aspects： configuration of color,material selection,extension of product functions.As to the design on children＇s beverage containers,this paper discusses the principle of meeting the demand of children,which provides theoretical reference to the design of children＇s beverage containers as well as the product design of future users of all ages.