WEB2.0模式下营销能力对企业技术创新的影响再研究被引量：2

The WEB2.0-based study of marketing capability and business technological innovation

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摘要 Web2.0模式的去中心化、交互性、知识共享、分群效应等特征因素,以及Web2.0引发的精准营销、口碑营销、市场竞争等因素会增强企业营销能力对企业技术创新的正向作用。在Web2.0时代,大企业不一定排斥"颠覆性"创新,很可能较以往更趋向从事"颠覆性"创新。 Based on the features of line marketing of the Web 2.0 model, marketing upon business technological novations. marginali this pap innovati er zation, interactivity, analyses the effect o on. Result shows that information communication f marketing capability, and p businesses tend to engage in and reci onsion the innovations.

作者王丽芳

机构地区东华大学旭日工商管理学院

出处《河北师范大学学报（哲学社会科学版）》 CSSCI 北大核心 2012年第3期136-139,共4页 Journal of Hebei Normal University(Philosophy and Social Sciences)

关键词 Web2.0模式营销能力企业技术创新影响效应 web 2.0 model marketing capability business technological innovation effect

分类号 F273.1 [经济管理—企业管理]

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