摘要
随着消费社会的到来,人们的身份认同越来越受到消费的影响,消费正在成为社会分层的一个重要维度。根据消费的符号理论、社会分层理论和广告的意义建构理论,运用2009年天津市和西安市的城市居民消费行为调查数据建立结构方程模型,探讨符号价值和阶层区隔的塑造机制,并得到一些有意义的结论。
The purpose of this study is to examine associations between social status, advertisement attention and status consumption in a context of an emerging economy. Status consumption is measured by three factors : the sym- bol of wealth, leisure, and frugality (a reverse measure of the wealth symbol). With data collected from two repre- sentative cities in China, the results from the structural equation modeling suggest that social classes are associated with status consumption and that advertisement attention is associated with the wealth symbol.
出处
《山东大学学报(哲学社会科学版)》
CSSCI
北大核心
2012年第3期16-23,共8页
Journal of Shandong University(Philosophy and Social Sciences)
基金
国家社科基金"民生评价指标与评价方法研究"(10BTJ006)
清华大学亚洲研究中心"金融危机下的中日韩消费者行为比较研究"的阶段性成果
关键词
符号消费
社会分层
结构方程模型
symbolic significance of consumption
social status
SEM model