高端特色品牌农业及其发展机制研究

On High-end Specialty Brand Agriculture and Its Development Mechanism

高端特色品牌农业着眼于生产发展和农民增收,以特色农业资源禀赋为依托,以农业生产高新科学技术应用为支撑,以城镇居民高收入消费群体为对象,以农产品品牌化经营为手段,以确保农户经济效益最大化为最终目标。结合发展高端特色品牌农业的内在要求,构建了包括农产品品牌塑造机制、角色分工机制、组织运行机制、技术支撑机制、风险防范机制和监督保障机制在内的高端特色品牌农业发展机制。

Based on the analysis of the characteristics of high-end brand agriculture, this paper focuses the discus- sion on its inherent development law. The paper also attempts to establish the development mechanism of high-end brand agriculture, which includes the agricultural product brand building mechanism, the mechanism of role divi- sion, the operation mechanism, the technical support mechanism, the mechanism of risk mitigation, the superviso- ry and safeguarding mechanism.