历史文化街区的商业业态定位布局研究——以湖州衣裳街区为例

A Research on Commercial Activities Positioning and Layout of Historic and Cultural Blocks-Take Huzhou Yishang Block as Example

近年来,各行各业借助功能业态的调整来复兴和激活历史文化街区的案例逐步增多,但也出现了理论薄弱、方法简单、缺乏定域性等不足,对大量的历史建筑缺乏有效的业态控制手段,使得历史文化街区的商业业态处于单一化、短期化状态。根据湖州衣裳街区有机更新的经验,按照逐层分级模式,层层递进、环环相扣,将"文脉"与"商脉"完美地统一起来,既增强广大市民的文化认同感和归属感,又激活了中心区的商业氛围,放大社会效益和经济效益,使其成为湖州城市的文化地标。

In recent years,All walks of life with the functional form of adjustment to revive and activation of historical and cultural block case gradually increased,But also facing theoretical weakness,method is simple,the lack of local defects,On a large number of historic buildings lack effective format control means,The historical and cultural blocks in the commercial single,short state。In this paper,according to the Huzhou garment district organic renewal experience,In accordance with the layer-by-layer classification mode,step by step,interlocking,The＂ Culture ＂ and＂ Business＂ the perfect unity,Namely,enhance the public cultural identity and sense of belonging,and activation of the center area of the commercial atmosphere,enlarge the social benefit and economic benefit,Make its become Huzhou city cultural landmarks.