平面设计传播中的符号构建与传达

Semiotics construction and communication in the graphic design transmission

从传播学理论中的香农定理和韦典传播模式入手,分析了符号学在传播模式几个关键因素中的作用手段与表达方式,并着重对符号编码与符号解码两个关键阶段进行了深入探讨,为减少设计者与受众间的符号意义偏差具有一定作用。

Based on shannon principle and warren weaver transmission mode in the communication theories,we analyze the acting means and expressions of the semiotics in the key factors of the transmission way.The two key stages of the encoding and decoding are discussed in detail.The goal is to decrease the expression gap between the designer and audience.