略论宏观经济报道的可读性

The Readability of Macro-economic News Report

宏观经济报道的可读性是一个内涵丰富的概念,具体可细分为易读性、鲜活性以及权威性等几个方面。因此,提高宏观经济报道的可读性是一个系统、综合的工程,是对新闻记者和编辑综合素质的一个全面考验。具体而言,可以下四个方面入手去增强宏观经济报道的可读性:一是解剖"麻雀",以小见大;二是关注热点,对接民生;三是见人见事,以事说理;四是跳出数据,寻找亮点。

The readability of macro-economic news report is a concept with rich connotation,which includes subsidiary aspects such as legibility,aliveness,authority and so on.How to improve the readability calls for systematic and comprehensive efforts and thus challenges the overall ability of reporters and editors.Put it in details,this article proceeds the improvement project with countermeasures as follows：firstly,imaging the big from the small by analyzing a typical case;secondly,focusing on the market and the people＇s livelihood;thirdly,reasoning out the truth and sense from alive story;and finally,seeking the news from data,but writing the news beyond data.