增强高校宣传媒体舆论引导力的对策

Countermeasure Analysis of Enhancing Consensus Guidance Force of the Media of Colleges and Universities

随着网络社会深入发展,尤其是网络多媒体技术的发展,校园舆论形成和传播的内外部环境发生着深刻变化,在这一现实背景下,重点论述增强高校宣传媒体舆论引导力的必要性、现实困境和解决对策。

With the deep development of the network society,especially development of network multimedia technology,internal and external environment of formation and transmission of Campus consensus has changed profoundly,basing on this background,this article mainly discuss the necessity、real dilemma and solving countermeasures of enhancing consensus guidance force of the propaganda media of colleges and universities.