绿色纺织服装营销策略

Marketing strategy of green textile and garment

采用问卷调查的方法,对国内绿色纺织服装消费市场进行了调查,从纺织服装绿色消费心理和绿色消费行为等方面对调查数据进行了分析。以此为依据,提出相应的营销策略,为纺织服装企业生产绿色产品、设计和开发绿色市场、实施绿色营销提供了理论依据。

A comprehensive survey of green textile and garment was carried out by questionnaire. The investigated data are an- alyzed from green consuming psychology and consuming behavior of textile and garment. Based on the results, marketing strat- egies are put forward as theoretical foundation for textile and garment manufacturers producing and designing green products, developing green markets, and implementing green marketing.