新疆入境旅游市场时空变化及竞争态势分析

Analysis on the Temporal-spatial Evolution and the Competitive State of the Inbound Tourist Market in Xinjiang

新疆具有发展入境旅游独特的地缘优势与资源优势,该文以1999-2010年新疆入境旅游的统计数据为基础,综合运用客源地的地理集中指数、波士顿矩阵理论模型等指标与方法,对新疆入境旅游客源市场的空间结构变化、时间结构变化、入境旅游市场发展态势等方面进行定量分析,指出新疆1999-2010年增长速度较为缓慢,旺季时间较短、入境游客来源地比较集中,市场稳定性低;最后引用波士顿矩阵理论模型分析新疆入境旅游市场的竞争态势,将新疆24个入境旅游客源国及地区分为明星型、金牛型、幼童型、瘦狗型四种市场类型,根据不同类型的市场发展态势提出相应的市场发展策略及建议。

Xinjiang boasts advantages of both geography and resources for developing its unique inbound tourism.Based on the statistics of the inbound tourists in Xinjiang between 1999 and 2010,this paper applies the exponent of geographic clustering tourist sources and the Boston Matrix Theory to a quantitative analysis of structural changes in terms of space and time,and competitive state of the inbound tourist market in Xinjiang;some indications thus appear that there were,between 1999 and 2010,a slow increase,a short busy season,a trend of clustering tourist sources and a low degree of stability of the tourist market.At last,after the analysis of the competitive inbound tourist market in Xinjiang,tourists from 24 countries and regions are grouped into four market categories： star,Taurus,young child and thin dog,and suggestions are made for the development strategies concerning the different market categories.