企业进入新行业市场的影响因素之探讨

Exploration of the Influence Factors of Enterprises'Entry to New Industry Market

本文通过对国内外市场进入理论的回顾综述以及对以往研究经验的总结,形成分析市场进入问题的基本理论框架,归纳总结了十个主要的影响因素,并举例证进行了分析说明。

Through reviewing the domestic and foreign market entry theory and summarizing previous research experience,this paper tries to analyze the basic theoretical structure of market entry issue,and to summarize 10 main influence factors.Meanwhile,examples are presented for explanation.