超市供应商通道费驱动因素研究——基于上市超市面板数据的分析

Study on Driving Factors of Slotting Allowances Charged by Supermarkets to Suppliers——The Analysis based on Panel Data of the Listed Supermarkets

本文综合通道费的效率理论和市场势力理论,总结出超市向供应商收取通道费的几个主要驱动因素,并分析其经济原理。在此基础上,选取检验不同驱动因素的指标,采用面板数据的个体固定效应模型对中国上市超市数据进行了实证分析。研究表明:超市的总资产和经营成本对超市的通道费有显著影响,超市向供应商收取通道费的主要驱动因素是其市场势力和转移经营成本的动机。最后,实证研究的结果对通道费的效率理论和市场势力理论都给予了支持,表明这两种理论是不矛盾的。

Incorporating the insights of efficiency theory and market forces theory,this paper firstly summarizes several driving factors of slotting fees that the supermarkets charge to their suppliers,and further analyses the economic implications of all the factors.On this basis,we select different indicators to test the driving factors,and make the empirical study on Chinese listed supermarkets,using entity fixed effects model of panel data.The results show that,total assets and operating costs of supermarkets have a significant effect to slotting fees.In that case,the key driving factors of charging slotting fees are market forces of supermarkets and the motive for transferring operating costs.Finally,the empirical results of the study give support to both efficiency theory and market forces theory,indicating that these two theories are not contradictory.