基于“AIDA”模式的超市自有品牌商品店堂销售策略

Store sales strategies for supermarket own-brand merchandise of "AIDA" model

超市开发自有品牌只是完成了营销策略的第一步。基于"AIDA"模式的店堂销售策略的设计与实施会成为自有品牌在终端销售中取得成功的有利保障。本文基于此制定了有针对性的销售策略。

Developing supermarkets＇ own brand is the first step of the marketing strategy.The design and implementation of store marketing strategies based on the model of ＂AIDA＂ will be beneficial to protect its own brand in the terminal sales successfully.This paper formulates some targeted sales strategies.