SNS应用于艺术品行业电子商务营销模式探讨

Discussed on the SNS Applied to Art Industry E-commence Marketing Model

近年来行业电子商务发展越来越成熟,但是由于艺术品行业本身所具有的特殊性,发展电子商务困难重重。作为Web2.0时代重要应用之一:SNS(社会化网络网站,社会化网络软件,社会化网络服务),通过其真实网络注册信息,用户将真实的人际关系从线下搬到线上,能有效为发展电子商务聚集人气和信任度。将SNS与艺术品行业电子商务结合起来,构建一种新型的电子商务营销模式:SNS社区与交易商城结合。试图建立艺术品行业社区化电子商务,来带动艺术品行业电子商务的立体化、多元化的发展。

In recent years the trade e-commerce development becomes more and more mature,but still there are many difficulties in art industry e-commerce for its particularity.SNS（social networking website,social networking software,social networking service）,as an important application of the era of Web2.0,through its real network registration information,the real interpersonal relationships will be moved from offline to online by users,which can gathers popularity and trust effectively for the development of e-commerce.SNS and art industry E-commerce will be combined together to construct a new e-commerce marketing model,which can drive SNS community and trading-mall together.Attempt to establish community-based e-commerce of art industry,which drives three-dimensional？and diversified development of art industry e-commerce.