摘要
旅游景区标识语具有提供信息、鼓动服从、瞬间阅读等特点,要求语言信息清晰明了,能即刻起到增加游客游兴与信息的功能。本文就山西省各大旅游景区(五台山、平遥古城和乔家大院等)的英文标识语进行了归纳分析并提出改进建议,旨在提升山西省旅游景区形象,促进我省经济发展,为外国游客提供更优质的服务。
The public igns in the scenic spot have the vocative function,ring available information,edient propaganda and instant understanding.So this type of language needs to be brief and informative.In this paper,some problems about language signs of the major tourist areas(Mount Wutai、Pingyao Ancient City and Qiao Yards) in Shanxi Province were summarized.Following that,some proposals were put foreword to enhance the image of tourist areas in Shanxi Province,and provide better service for foreign visitors,which aims to promote economic development in our province.
出处
《江苏商论》
2012年第4期112-115,共4页
Jiangsu Commercial Forum
基金
甘肃省社科规划项目(2009)
甘肃省高等学校研究生导师项目(2011)