户外广告受众和投放内容比较分析——以合肥市户外广告市场为例

Analysis on Outdoor Ads Audience & Contents

近年来合肥市的户外广告市场以前所未有的速度持续增长。户外广告与其他媒介相比较具有较大的优势,它覆盖面广,有强大的视觉冲击力和有效的到达率,户外广告的目标受众也越来越细分化。当电视、报纸等传统强势媒介的投放成本越来越高时,户外广告表现出其竞争优势,占据着一定的市场份额。本文主要是对合肥市近年来户外广告的受众和投放内容进行一些探讨和分析。

With the raoid development of the advertising industry, The city of Hefei＇ s outdoor advertising market has a high growtr＇ ＇ate, Compared with other media. Outdoor advertising has a larger market share rate It has wide coverage,strong visual impact and the effective arrival rate, the division of outdoor advertising target audience are more and more segmentation elaborately, when television, newspapers andother traditional strong media delivery costing more and more high, the outdoor advertising is showing its competitive advantage, occupying a certain amount of market share This article is mainly to do some exploration and research of Hefei＇s outdoor advertising