休闲经济理念的融入——中低档翡翠产品的市场走向

The blend in of the concept of leisure economy—the trend of low-standard jadeite market

目前中低档翡翠市场的发展出现相对低迷的现象,主要原因是其发展模式不与其自身特征相符合。根据中低档翡翠市场的特征,其完全符合发展休闲经济的条件,所以休闲经济将是中低档翡翠市场发展的最佳模式。休闲供给条件和社会保障制度是目前中低档翡翠市场发展最为欠缺的两方面,翡翠市场和社会应该致力于这两个方面的改善,才能使市场向休闲经济的方向发展。休闲供给条件的改善主要从翡翠所具有的属性特征方面着手,即中低档翡翠的文化产品、装饰品及艺术品三种身份特征,从而致力于加强产品的宣传、款式设计及品牌的建设。社会保障制度的完善能提高市场的信任度,从而扩大市场,促进市场的发展。

At present the development of low-standard jadeite market appear relatively low phenomenon, The main reason is the development mode and its own characteristics not consistent. According to the characteristics of low-standard jadeite market, Its full compliance with the conditions of the leisure economy development, So the leisure economy will be the best development model to the cheap jadeite market. Leisure supply conditions and social security system is the mast shortcoming aspects in the cheap jadeite market development , Jadeite market and society should be committed to the two aspects to make the market economic development. The improve of leisure supply conditions mainly from the the attribute aspects of jade , That is the three characteristics of culture of cheap jadeite products, decorations and art works , so as to strengthen the publicity of products, style design and brand construction. The social security system can improve the perfection of the market＇s trust in order to expand the market and promote the development of the market.