市场化形势下高校学报可持续发展的思考

n the Sustainable Development of College journals in marketization situation

随着文化体制的改革,期刊业发展迅猛,当前专业性学术期刊、综合类学术期刊、电子期刊等激烈竞争使学报的发展举步维艰,加上市场化形势下高校学报缺乏市场经营理念,信息化水平不高,闭门办刊等诸多因素也制约着学报的发展。高校学报要想扭转现状实现可持续发展,必须应势发展,引入市场经营理念,建立灵活多样的激励机制;重视信息化建设,提高工作效率;加快数字化建设进程,扩大学报影响面;准确定位,创特色刊物,打造高校学报的精品;开放办刊,走内涵发展之路。

With the reform of cultural system,the periodical industry development is rapid.The competition among professional and academic journals,comprehensive academic journals,and electronic journals is very fierce,which blocks the journals＇development.In order to reverse the status and achieve sustainable development,Market philosophy and Flexible incentives should be introduced.The Colleges journals should pay attention to the information construction,improve work efficiency,and speed up its digitization construction to expand its influence.We should build an accurate positioning,characteristic,high-quality open journals and take a road of connotation developing.