浙中名人文化资源整合开发的策略研究

Study on the Integrated Development Strategies of Celebrity Culture Resources in Central Zhejiang

浙中地区名人文化资源丰富,但产业化水平较低。目前,随着旅游产业的发展和浙中城市群的建设,浙中各个县市以名人文化为主线的旅游资源进行了开发,但从整体上来看,对于名人文化资源的开发还处于初级阶段,主要存在着认识不足、整合开发滞后、缺乏品牌意识、宣传力度不够等问题。基于浙中名人文化资源产业化理论框架分析,浙中名人文化资源整合开发应理清整合开发的思路、打造整合开发的物质载体,通过政府主导和市场化运作等策略来促进浙中地区名人文化资源的大开发。

Central Zhejiang owns rich celebrity culture resources,which is in a low industrialization.At present,along with the development of the tourism industry and the construction of urban agglomeration in central Zhejiang,the tourism resources,which are oriented at celebrity culture in all cities and counties of central Zhejiang,have been developed.As a whole,however,the development of celebrity culture resources is still at the primary stage and the main problems include cognitive shortage,lagging-behind integrated development,absence in sense of brand,and insufficient promotion,etc.In this paper,based on the analysis on the theoretical framework of the celebrity culture resources in central Zhejiang,the idea as well as the material carriers for the integrated development for celebrity culture resources is proposed.That is,the great development of the celebrity culture resources in central Zhejiang can be promoted through the strategies such as governmental leading strategy and market operation strategy.