民族企业常青与文化持续性关系问题探究——以同仁堂的中国传统文化为例

On the Relation between the Lasting Domestic Enterprises and Cultural Sustainability

在我国,基业长青的百年企业凤毛麟角。在众多影响企业长青的因素中,"文化持续性"这一因素尤为突出。本文以同仁堂为例,对同仁堂的发展沿革作了简要概述,着重对同仁堂企业文化的持续发展做了归纳与总结,并以此论证了企业文化的持续对企业常青的重要作用。

In China. the everlasting domestic enterprises are already very rare. Cultural sustainability is the most important factor ture and cuhural sustainability, and analyzes the importance of cultural suslainability for everlasting enterprise.