加强高校广播建设 促进校园文化发展繁荣

To Improve Broadcast in Universities and Enhance Campus Culture Construction

建设先进的校园文化是时代赋予高等院校的重任。高校广播是校园文化建设的重要组成部分,是校园文化的有效载体。随着信息时代的到来,高校广播生存与发展空间逐渐萎缩,影响力和号召力大幅下降。高校广播作为传统的校园媒体被日益边缘化。为此,高校必须把握信息化时代高校媒体的发展趋势,研究具有时代特点的高校广播的生存与发展途径,探讨具有时代特点的新的广播理念、广播方式和广播渠道以及多种校园媒体资源整合的可行性。

To advance campus culture is universities＇ important task given by the age. Broadcast is an important part of campus culture construction. Along with the coming of information age, the living and development room for broadcast in universities is lim- ited. As a traditional campus media, broadcast is increasingly marginalized. Therefore, universities and colleges should research on the developing approach of broadcast with era feature, and explore new idea, mode and approach of broadcast, and the feasibility of combining various campus media.