试析连云港市城市形象广告存在的问题及解决方案

Problems and Solutions of Image Advertising of Lianyungang

城市形象广告是城市形象塑造的重要手段,在城市形象塑造过程中发挥着重要的作用。连云港市城市形象广告宣传效果甚微,主要是因为其城市定位不精准、表现手法缺乏创意、传播渠道单一。需要努力打造连云港市核心吸引元素、打造连云港城市主题文化品牌、创新表现手法,拓宽传播途径。

Advertisement of city images is an important means to build a city＇s image. In this respect, the advertising effect of city images in Lianyungang is not satisfactory as a result of its inaccurate positioning of city development, the lack of creative ideas and the narrowness of communication channels. Therefore,, to solve these problems, we should find the roost attractive factor, build its cultural brand, renew the ways of advertising and broaden the channels of communication.