论手机短信与中国传统节庆文化传播

SMS and Cultural Dissemination in the Celebration of Chinese Traditional Festivals

手机作为传播媒介,迅速影响到现代社会和文化生活的方方面面,逐步取代了书信、电话、电子邮件等,成为人们亲情祝福和朋友拜年的主要方式。手机短信以其强大的传播功能,强化了人们传统节日的时空意识和节庆仪式,丰富了传统节日的娱乐活动,拓展了节庆祝福和信息传递的表达形式。节庆中的手机祝福和拜年短信对民族文化传统的喜爱与继承,表明了新媒体并不是解构传统文化的,而是在其发展过程中与传统文化双向互动,从而形成了新的具有中国特色的传播文化。

Mobile phones,as a communication media,have altered the pattern of media and the manner of communication and gradually substituted letters,telephones,and e-mails to become one of the main ways of expressing good wishes at the festivals.With the powerful mass communication function,SMS raises the awareness of time and space in the celebration of traditional festivals,enriches the entertainment activities,and multiplies the forms of expression in the dissemination of greetings and good wishes in the festivals.Without the deconstruction of the traditional culture,the new media embodies the inheritance of the national aesthetic and interacts with the traditional culture in its process of development.