廊坊市中小企业电子商务存在的问题及对策研究

On E-Commerce's Problems and Countermeasures of SMEs in Langfang

随着全球信息化水平的提高,越来越多企业清晰认识到电子商务的价值所在,而传统企业为了能在电子商务这个虚拟的更为广阔的数字市场空间展示更多的产品、提供更个性化的服务、寻求更大的发展,也纷纷加入其中。电子商务的实施对中小企业本身和整个国民经济都具有极其重要的战略意义,廊坊的中小企业电子商务也逐步朝着国际化、主流化、移动化的趋势发展。逐步加快电子商务的应用和建设,大力发展中小企业电子商务对于加快廊坊市国民经济和社会信息化进程,以信息化带动工业化,以工业化促进信息化,走新型工业化道路,实现全面建设小康社会的宏伟目标具有十分重要的意义。

With the development of global information technology, more and more enterprises recognize the value and significance of E- commerce. In order to display more products, to provide more personalized service and to seek greater development in this broader market, traditional business have also joined them. The implementation of the E-commerce for SMEs and for the economy itself has a very important strategic significance. The E-commerce of Langfang SMEs has gradually been international, mainstreaming and mo- bilizing. Therefore, it is significant to speed up the construction and applications of E-commerce and to develop E-commerce among SMEs with the purpose to accelerate national economic and social informatization process, to stimulate industrialization by information technology, and to promote information technology with industrialization to build a prosperous well-off society.