摘要
战略管理的核心理念是主动学习,即通过不断地分析环境和识读自身,做出决策并实施决策的动态过程。大学实施战略管理,就是要对办学活动给予准确定位,不断提升核心竞争力,努力办出特色,促进大学的多样化发展。成功的大学战略管理,需要外部体制环境的支持,以提高战略推动力;需要实现教育家办学,以提高战略领导力;需要加强全员培训,以提高战略学习力;需要建立战略事业部,以提高战略竞争力。
The core concept of strategic management is active learning, that is, the dynamic process of making decisions and implementing the decesions by analyzing the environment and knowing about itself unceasingly. Implementing the strategic management in the university should pin-point the activities of the school running, improve the core competence constantly, make an effort to develop their own features and promote the development of diversified university. The successful strategic management in university requires the support of the external environment to enhance strategic impulsion, realises the educator's running a school to improve strategic leadership, stresses stuff training to advance strategic learning capacity and establishes strategic business division to improve strategic competitiveness.
出处
《天津大学学报(社会科学版)》
CSSCI
北大核心
2012年第3期219-222,共4页
Journal of Tianjin University:Social Sciences
基金
天津市社科规划课题基金资助项目(TJ05J-X017)
关键词
大学
战略规划
战略管理
university
strategic planning
strategic management