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服务质量感知影响行为倾向的内在机制的统计考量 被引量:3

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摘要 结合期望不契合等理论的观点,以西南航空公司乘客为样本,运用结构方程建模的方法,文章探讨了乘客服务质量感知影响行为倾向的内在机制。研究发现:服务质量仅通过价值感知的中介效应对满意度产生间接影响;价值感知对满意度产生直接的正向影响;价值感知是影响行为倾向的最重要的前因。
出处 《统计与决策》 CSSCI 北大核心 2012年第10期108-111,共4页 Statistics & Decision
基金 国家社科基金资助项目(09XMZ059)
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参考文献13

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同被引文献68

  • 1周延风,罗文恩,肖文建.企业社会责任行为与消费者响应——消费者个人特征和价格信号的调节[J].中国工业经济,2007(3):62-69. 被引量:161
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  • 6Mohr, Webb, Harris.Do Consumers Expect Com- panies to be Socially Responsible? The Impact of Corporate So- cial Responsibility on Buying Behavior[J].Journal of Consumer Affairs, 2001,35 ( 1 ) : 45-72.
  • 7Lee, Lee.The Interactions of CSR, Self-congruity and Purchase Intention Among Chinese Consumers[J].Australasian Marketing Journal, 2015,23 ( 1 ) : 19-26.
  • 8Matthew Tingchi Liu, Ipkin Anthony Wong, Guicheng Shi, Rongwei Chu, James L. Brock. The Impact of Corporate Social Responsibility (CSR) Performance and Per- ceived Brand Quality on Customer-based Brand Preference[J]. Journal of Services Marketing, 2014,28 (3) : 181-194.
  • 9Lii, Wu, Ding. Doing Good Does Good? Sustainable Marketing of CSR and Consumer Evaluations[J].Corporate So- cial Responsibility and Environmental Management, 2013,20 (1):15-28.
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