摘要
编辑日益重视图书营销,营销意识应该贯穿编辑工作的始终。除了选题策划和后期宣传中的营销,编辑还应该充分重视图书编辑加工的各种细节。首先编辑可以分析文本内容特色,找准目标读者,确定图书定位;其次,根据目标读者需求完善各种细节,包括文本细节、书名细节、封面细节、插图细节和章节标题细节等。
Editors pay attention to book marketing increasingly, marketing consciousness should be run through the editing job from the beginning to the end. Besides marketing in topic planning and publicity, editors should pay full attention to a variety of details in process of book editing. Editors firstly analyze characteristics of the content, the target reader, determine orientation; secondly according to the target readers＇ needs perfect the details, including the text details, title details, cover details, illustration details, chapter headings details.
出处
《出版科学》
CSSCI
北大核心
2012年第3期81-82,共2页
Publishing Journal
关键词
图书营销
编辑加工
目标读者
定位
Book marketing Editing Target reader Orientation
