农民信息需求与行为的区域比较研究——以江苏省为例

Comparative Study of Rural Residents＇ Information Needs and Behavior：A Case Study in Jiangsu Province

从分类建设农村信息化的角度，对江苏省苏南、苏中和苏北地区农民的信息需求与信息行为进行调查和比较分析，总结江苏省苏南、苏中和苏北地区农民的信息需求与信息行为特征的共同性和区域差异，在此基础上，提出相关建议：基于江苏省农民信息行为的共同特征改进江苏农村信息服务；基于江苏省农民信息行为的区域差异面向各地区农民开展分类服务；努力做好区域协调建设等。

From the perspective of classified construction of rural informatization, the paper makes an investigation and comparative analysis of rural residents＇ information needs and information behavior in southern, central and northern Jiangsu Province, and summarizes the commonality and regional differences of peasants＇ information needs and information behavior in Jiangsu Province. Then, the authors give some suggestions to improve information services in rural areas in Jiangsu Province.