摘要
在研究微博信息传播模式的基础上,借鉴网络传播中采用的信息空间模型构建了微博舆情的三维空间,对微博舆情的主客体进行分析,建立了微博舆情监测指标体系。该指标体系充分考虑了主客体的不同特点和关系,并提出体系中不同指标的量化方法,为管理者对微博舆情进行疏导提供了决策上的支持。
Based on the dissemination model of microblogging information, and learn from the mtormatlon space model used in network communication to construct the three-dimensional space of the public opinion, this article analyzes the object microblogging of the public opinion and constructs microblogging public opinion moni- toring index system. This index system fully considers the different characteristics and relationships of the object, and proposes quantified method for different indicators of the system, which provides support of decision-making for managers to divert the microblogging public opinion.
出处
《科技广场》
2012年第4期148-152,共5页
Science Mosaic
关键词
微博
舆情
指标体系
主客体
Microblogging
Public Opinion
Index System
Subject and Object
