浅论利用公共关系理论进行高校图书馆形象建设

Discussion on the Use of Public Relationship Theory to Construct University Library Image

公共关系对高校图书馆形象的建设具有非常重要的作用,然而没有受到足够的重视。高校图书馆有必要借由公共关系策略的运用与高明的公共关系技巧,通过沟通协调公众与馆员关系、开展公关活动和危机公关等,来塑造自身良好的形象,促进自身发展。

Public relationship plays a very important role to the image of the university library construction, while inadequate attention is paid to it. It is necessary for the university library to create a good image and promote its development by using public relation strategies and clever public relationship techniques, and through the com- munication with the public librarians, conducting public relationship activities as well as crisis public relationship crisis, etc.